ABOUT US
Battle Bars are a premium line of protein-based energy bars, designed to function as a "snack replacement". Each bar is made in an SQF certified facility, led by a 20+ year bariatric doctor. Battle Bars consist of a whey/rice crisp + marshmallow base, and coated with a variety of flavors.
Additionally, each bar is non-GMO, gluten-free*, antioxidant & collagen infused, and designed from the ground up to be a better-for-you alternative.
When you enjoy eating healthy products, you develop better habits. Eating healthy shouldn't feel like a chore.
Battle Bars was created to give Americans the explosive flavor experience they deserve, without the compromise in nutrition.
Taste. Over 5000+ 5-star reviews (and growing) don't lie. Battle Bars are described as the "best tasting protein bar on the planet", and it shows.
Quality. We refuse to utilize artificial sweeteners, or unnecessary fillers, in our products. 100% of the ingredients used in Battle Bars nutritional labels are displayed, unlike many similar brands who hide certain chemicals or fillers.
Mission. Empower Americans to have pride in what they put in their bodies, and how we represent our communities together.
BUNDLE & SAVE
BUILD YOUR OWN BOX OR CHOOSE A PRE-PACKED VARIETY
SEVEN UNIQUE FLAVORS TO CHOOSE FROM
REAL INGREDIENTS = REAL FEEDBACK
"Best bars hands down"
These bars are perfect. Amazing taste, great macros, and digest easily. My only problem is choosing which one to eat that day, i love them all. For as long as I'm eating protein bars I'll be getting Battle Bars no doubt. - Chris R
"Great mix!"
BB are our favorite bars. My husband and I have them for lunch at work and they keep us sustained through the afternoon without that freaky initial sugar rush! I like the variety while my husband is partial to the Mother (MOAB)! So glad I found you guys!! And Thanks for your service! - Renee C
"Great on the go!"
During shift, between calls I usually don’t have time to stop & eat right which results in muscle loss and fatigue over time. Battle Bars keeps me on point and energized while fighting hunger. Must have in your lunch or patrol bag. - Pat R
BORN ON THE BATTLEFIELD
August 2018
Beginning
After returning from a long and tough deployment in Syria in 2017, Ian joined forces with his brother Colin, recognizing the need for a genuinely great tasting protein/snack bar that did not have the unhealthy ingredients or chalky aftertaste. Battle Bars was founded on August 13th, 2018.
January 2020
Partnership
A Navy veteran & originally a customer of Battle Bars, Alex joined the team in December of 2019 after recognizing the similar experiences he went through during his Iraq deployment in 2004. Officially joining the team in January of 2020, he brings his logistics and management experience to focus on growth
June 2021
Expansion
Despite on-going impacts from the COVID-19 impact, expansion continues into retail locations such as 7-11 and Marriot Hotels, including over 100 gyms & fitness centers around the country. The bar lineup is expanded to include 7 total flavors.
Present
Evolution
Seasonal flavors are released for the first time, with a specialty "Pumpkin Spice" release being the most successful ever launched. Improvements in formula enable the team to reduce the overall size/calorie count of all products, but maintain delicious flavor profile & macros.
MEET THE TEAM
Alex Witt
CEO
Alex served over 4 years in the Navy with a tour in Iraq. Shortly after, he joined an early-stage logistics startup who he helped grow to 270+ employees, $300mm in revenue and eventually a successful acquisition. Post-sale, he began investing in seed to mid-size businesses, eventually becoming partner and CEO in Battle Bars. He has a passion for fitness and nutrition and believes they are the foundation for a happy American life. Alex is also the founder of a fast-growing group fitness business, 10.40.10. On pace for 4 locations in 2022, their mission is to take back what it means to be an American through
safe and intelligent fitness, while providing an affordable franchise blueprint for transitioning Veterans.
Ian Sparks
Founder & COO
Founder and Chief Operating Officer, Ian has served for 13 years in the U.S. Army, where has completed tours in Afghanistan, Iraq, and most recently Syria as a commanding officer. He has flexed his project, operations, and general management experience into successful civilian roles within various agencies, and now brings that to Battle Bars. Ian contributes his military and professional experiences to marketing campaigns that closely match the spirit and culture of Battle Bars, while also teaming up with Alex to establish relationships via business-to-business networking and wholesale account
outreach.
Nick Parrish
CFO
Nick served 10 years as an officer in the US Navy, flying strike-fighter aircraft from ships around the world. With an MBA from William & Mary, Nick specializes in financial planning, analysis, and modeling, and was the latest addition to the Battle Bars team. He is passionate about fitness and healthy living and is proud to be an American; a true patriot. Nick has proven invaluable in optimizing the company’s finances and implementing Alex’s growth strategy.