Why Choose Battle Bars Protein Bars?
Walk down any nutrition aisle and you’ll see them: Protein bars as far as the eye can see, each one claiming to be the next big thing.
And because you have never really found one that you really like, you’re always willing to give the new bar a chance. But time after time, you’re disappointed, as, once again, you’re left with that chalky taste in your mouth wondering why can’t someone make a protein bar that tastes good?
You can stop wondering.
Since Day 1, one of Battle Bars’ top priorities has been taste.
Founded on the concept of a rice krispie square (because, well, who doesn’t love a rice krispie square), all our bars are designed to be reminiscent of other childhood favorites: a sweet and gooey s'more around the campfire, your grandma’s famous lemon squares, cinnamon toast crunch cereal. You get the point.
The point is, taste matters. It’s what the customer wants, and it’s what we deliver. With every bar.
That being said, it's not the only thing that matters.
Protein bar consumers are always after quality ingredients that go well beyond just adequate grams of protein. And consumers in general are after brands they can get behind, brands they actually want to support, brands that make them feel something.
Our Ingredient Promise
Each of our bars—cinnamon cereal, dark chocolate espresso, lemon, peanut butter, stores and strawberry—deliver 16 to 17 grams or protein, and each is low in sugar (6-8 grams).
Further, each bar is free of the harmful 7, meaning they don’t have any of the following: high-fructose corn syrup, hormones, antibiotics, processed sweeteners, artificial sweeteners, artificial colors, and artificial flavors.
The Bigger Picture Behind our Brand
Our bars were built, not only to give consumers the tastiest protein bar they have ever tried—that simultaneously doesn’t compromise on health—but our brand was built on a bigger mission.
You can read the full story here of how we got started and our journey to get where we are today (link to founding story: https://battlebars.com/blogs/news/the-battle-bars-story-how-a-veteran-turned-tragedy-into-a-mission
In a nutshell: Battle Bars is a Veteran-owned company led by CEO Alex Witt, who turned personal tragedy into a purpose-driven business dedicated to quality, integrity, and honoring those who serve.
Worth noting: Being Veteran-owned also means we partner with non-profits like Operation Enduring Warrior (OEW), an organization dedicated to honoring and empowering wounded military and law enforcement veterans through physical, mental, and emotional rehabilitation.
Founded in 2017, Alex and founder Ian Sparks built the company from the ground up, starting with months of research and development, including working with food scientists and private chefs, to perfect their formula.
Since then, there have been countless ups and downs, and times where Alex had to dig into his own personal savings, and his children’s education funds, to keep the company going.
But nine years later, Battle Bars are flourishing in every Lifetime Athletic Club nationwide, in convenient stores like Speedway, Yesway and H-E-B, in more than 1,000 CrossFit and climbing gyms in the US, and most recently on Amazon.
Building Battle Bars to where it is today has come down to, not only hard work, but also a commitment to never compromising our formula, refusing to take short cuts to increase revenue, and, most of all, continuing to provide a bar that consumers come back for. Over and over.
So (Going Back to the Original Question), Why Choose Battle Bars?
Choose Battle Bars because:
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We’re the tastiest protein bar on the market,
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We refuse to compromise quality (we’re high in protein, low in sugar and free from the Harmful 7)
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We are a grassroots company, built by a veteran with a greater purpose,
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We are constantly evolving to meet the consumers’ desires.
Speaking of Evolving: We have listened to our customers’ feedback and we are in the process of upgrading our product. Stay tuned for a big announcement in the New Year.
The new era of Battle Bars is just getting started.
