Chocolate Protein Bar - "MOAB"



Chocolate Protein Bar - "MOAB"
INGREDIENTS: PROTEIN BLEND [WHEY PROTEIN CRISP (WHEY PROTEIN CONCENTRATE, CORN STARCH), WHEY PROTEIN ISOLATE, BOVINE COLLAGEN, EGG WHITES], TAPIOCA SYRUP, WHITE CHOCO COATING (SUGAR, SUSTAINABLE PALM & KERNEL OIL, MILK, SUNFLOWER LECITHIN (AN EMULSIFIER), VANILLA), SOLUBLE CORN FIBER, BLUEBERRIES, GLYCERIN, ORGANIC ERYTHRITOL, NON-GMO CANOLA OIL, TOCOPHEROLS (ADDED TO MAINTAIN FRESHNESS), NATURAL FLAVORS, ASCORBIC ACID (VITAMIN C), ORGANIC APPLE CIDER VINEGAR, OPC BLEND (GRAPE SEED EXTRACT, RED WINE EXTRACT, PINE BARK EXTRACT, BILBERRY EXTRACT, CITRUS BIOFLAVINOIDS).
CONTAINS: MILK & EGGS.

- Reviews
- Questions
Great taste, ingredients, and service, BUT...
They changed the recipe. They didn't make the bars taste worse, they didn't make them less healthy, but there's less protein in them than there used to be (below is a picture of an old MOAB wrapper with 25 grams of protein instead of 17). I imagine that this was done because having so much more protein made this flavor significantly more appealing than all the other Battle Bars, and if this was the reason for the change, it worked, because this used to be my go-to but ever since the change I've tried several other flavors (which have all been great) because there's no longer a difference in protein. I guess that another possibility is that adding more protein was more expensive and they couldn't afford to keep the price the same as the other bars, so they changed the content to make the flavor economically sustainable. Regardless, the current recipe is still very good, and still earns 5 stars, but I don't know. I kind of wish that there was still an extra-high-protein option now that the original MOAB flavor is gone.

Great flavor, clean ingredients
I love these bars, the flavor is great and the ingredients are pretty clean as far as protein bars go. Personally I wish they were about 30% bigger, that would make them fit into my daily macros a little better but overall they are incredible.

HOLY MOLY.... These are amazing
I was not expecting to love these as much as I do. They're substantial without being heavy/ Sweet without being sugar-loaded. And the most amazing texture - it's like a chocolate dipped, heavy rice krispie treat but way better and much more satisfying. I have to limit myself to 1 a day just so I don't eat through my entire supply. After trying the first one, I went ahead and ordered more boxes - truly my new favorite healthy treat!

These really are the mother of all protein bars!
By far the best protein bars I’ve had. No bad taste or chewy textures. Reminds me of a rice krispy treat actually!

Best Tasting Bars I Have Had
Amazing taste just as advertised. I am definitely shifting from my current supplier to something that I actually look forward to eating -- Battle Bars...vice my old kind that I felt like I was trying to force down to get the protein. Plank
